Not a medical practice? The process is the same.

What is the same as a physician build, and what is different

The build is identical: hand-written, fast, secure, search-ready, and yours outright. So is the evaluation — ten areas, four ratings, a refresh-or-rebuild verdict, and a fixed quote that holds for 30 days.

Two things change. The first is price: the evaluation is $750 for a business outside medicine, credited in full toward any engagement signed within 90 days — so if you go ahead, it costs you nothing. Build and care prices are the same as the published physician rates.

The second is the agreement. The medical-content provisions simply fall away: there is no clinical verification cycle, no specialty-society accuracy check, and no physician-patient language in the contract. Everything else — ownership, payment structure, the stabilization window, cancellation terms — is unchanged.

“Selectively” means what it says

This is a one-surgeon firm with a full clinical practice, so non-medical projects are taken on when the project is a good fit and the schedule allows — not as a matter of course. That is a real constraint and it is better stated up front than discovered at the quoting stage. If a project is not a fit, we will say so quickly, and the evaluation you paid for is still yours to hand to whoever does the work.

What tends to fit well

• Owner-operated businesses where the owner’s own voice and expertise are the differentiator
• Businesses whose website has stopped describing what they actually do — new locations, new lines, new audiences
• Anyone who wants a site they own outright rather than a monthly platform subscription with an export problem
• Businesses that need to be found for specific searches and currently have one page trying to cover everything

What does not

E-commerce with real inventory, anything needing a booking or payment engine, and projects that need same-week turnaround. Those are legitimate needs and there are people who do them well; we are not those people, and saying so is faster than a discovery call that ends the same way.