RC Surgical ConsultingA written evaluation of your website, with the measurement behind every rating.
Ten areas, each rated Good, Fair, Needs work, or Critical. It ends in a straight verdict — refresh or rebuild — and a fixed quote either way. The report is yours to keep, whoever ends up doing the work.
Free for physicians, practices and surgical programs
Physicians, practices, and surgical programs pay nothing. Other businesses pay $750, credited in full toward any engagement signed within 90 days — so if you proceed, the evaluation costs you nothing either.
Why a written evaluation instead of a scan score
Most website audits are a scan result with a number on it. A tool crawls the site, produces a score out of 100, and the report is really an advertisement for whoever ran it. That is not useful to a physician deciding whether to spend money.
This evaluation is written by a person, on your live site, on a stated date. Every finding carries either a measurement or a concrete consequence. Professional judgment is labeled as judgment. Anything that could not be verified is named as unverified rather than guessed at — and there is always something, because a session cannot see inside your hosting account or your Google Business Profile.
The point is that you finish the document knowing what is actually wrong, what it is costing you, and what it would take to fix — in enough detail to hand it to a different developer and get a competitive quote. That is deliberate. A report you can only act on by hiring us is a sales document, not an assessment.
What we check, and how we rate it
Every evaluation follows the same written format, so two sites can be compared honestly. We measure on your live site and date the measurements. Measured fact and professional judgment are labeled separately, and anything we could not verify is named rather than guessed at.
The ten areas
How each area is rated
Four points, no letter grades and no invented scores out of 100. A number implies a precision nobody has; these four say something a business owner can act on.
Where an outside tool produces a letter grade, we quote it as that tool’s output inside the finding — never as our own rating.
- Good Meets current standards. Keep it.
- Fair Acceptable, with specific gaps worth closing.
- Needs work Below current standards, and costing you something.
- Critical Actively losing customers, trust, or search presence now.
How the evaluation runs
Usually about a week from your answers to the finished report, depending on how large the site is.
Questions first
What has changed about the business since the site was built, who visits it, and what should each of them do next. Half of what matters never shows up in a crawl.
Audit the live site
Every page crawled and counted, the site read both as a search engine sees it and as a person does, external scans run, screenshots captured at phone widths.
Sharper questions
The findings raise questions the first round couldn’t. Is that certification current? Where do form submissions actually go? These answers become the strongest findings.
The written report
What the site does well, what needs attention, a rated finding table, and the verdict: refresh or rebuild, with a fixed quote. Yours to keep either way.
Questions about the evaluation
What do you need from me to start?
The site address, and about ten minutes of answers: what has changed about the practice since the site was built, who visits it, and what you want each of those visitors to do. We do not need your hosting or platform logins to run the evaluation. If you have them handy, a few questions later in the process are easier to answer, but nothing is blocked without them.
Will you tell me to rebuild no matter what?
No, and the record shows it. A refresh is the right answer when the structure fits the business and the problems are technical or cosmetic. A rebuild is the right answer when the structure no longer matches what you do, the platform is the bottleneck, or patching would cost more than replacing. The report says which, and why, with the measurements that led there.
Can I take the report to another developer?
Yes. That is the point of writing it in plain language with the measurements included. Findings are stated precisely enough that any competent developer can quote against them. The report is yours.
What if my site is fine?
Then the report says so, area by area, and you have a dated document confirming it. That is a useful thing to own. Most sites have at least a few Fair ratings worth closing, and a handful of owner-only items — confirming a Google Business Profile, checking where form submissions land — that no consultant can do for you.
Why is it free for physicians?
Because physician practices are who this business is built for, and because an evaluation is the honest way to start a conversation. It shows you how we work and what we notice before you have spent anything. If the verdict is that you do not need us, that is a good outcome for both of us.
Do you do this for businesses that aren’t medical?
Selectively, when the project is a good fit. The evaluation is $750 for a non-medical business, credited in full toward any engagement signed within 90 days. More on how that works.
What happens after the report
Request your evaluation
Pick the website path on the intake form and tell us your site address. We reply by email within two business days.