RC Surgical ConsultingWhen your site is worth keeping, we fix it instead of replacing it.
A refresh corrects what the evaluation found — security, search foundations, mobile, speed, and content accuracy — without touching what already works. Your site and your hosting stay exactly where they are.
A refresh is the cheaper answer, and often the right one
There is a strong commercial incentive for a web developer to recommend a rebuild. It is a bigger invoice and a cleaner project. We quote refreshes anyway, because a verdict that always points the same direction is not a verdict.
A refresh is the right call when your site’s structure still matches your practice, when the platform is not the bottleneck, and when the problems that turned up are technical or editorial rather than architectural. That describes a great many physician sites: the pages are the right pages, but nobody has touched the security headers since launch, the images were never compressed, the phone layout breaks in two places, and the About page still describes a partner who left in 2021.
Those are all fixable in place, for a fraction of a rebuild, and you keep the search history attached to your existing URLs — which is itself worth money.
When a refresh is not enough
If the information architecture no longer matches what you do — a site built for a solo practice that is now a group, or one that has no page for half your service lines — adding patches will not fix it, and the evaluation will say so and quote a rebuild instead. Likewise when the platform itself is the constraint, or when the accumulated repairs would cost more than starting over. You will never be sold an update that a rebuild should replace, or the other way around.
What a website refresh covers
The quote itemizes exactly what will be corrected on your site, drawn from your evaluation’s findings. These are the categories that come up most.
Security hardening
The full response-header set — content security policy, HSTS, frame and content-type protections — brought up to the standard an external scanner grades publicly, and the certificate and HTTPS enforcement verified.
Search foundations
Title tags and meta descriptions written per page, heading structure corrected, alt text written for every image, sitemap and robots file generated and submitted, and structured data added so search engines know what your pages are.
Mobile fixes
Real breakpoints, a working navigation pattern, tap targets that meet current guidance, and verification at phone widths — the version Google indexes first.
Speed
Images compressed and converted to modern formats, off-screen images deferred, render-blocking requests removed, and page weight measured against Google’s published Core Web Vitals thresholds.
Content corrections
Stale dates, superseded claims, dead links and buttons that go nowhere, and the story that stops years before the present.
Measurement
Analytics installed and configured, search consoles registered, and conversion events wired up, so that after the refresh you can actually tell whether the site produces inquiries.
$1,500 to $3,500, fixed from your evaluation
You are never quoted a range. The evaluation produces a fixed number for your site, and it holds for 30 days from the date of the report.
Prices exclusive of sales tax. Texas treats website work as a taxable data processing service; your invoice shows the tax as its own line.
Related services
Find out which one you need
The evaluation is complimentary for physicians and surgical programs, and it ends in a fixed quote either way.